Objectives

Set up the Italian system in the GBA -Great Bay Area-, the metropolitan agglomeration of Shenzhen-Hong Kong, the operating capital of South East Asia with the most efficient logistics system in the world and at the centre of the largest expansion area in the world with 450 million consumers high spending and intellectually capable of acclimatising - through culture - to the lifestyle, services and products of the Italian brand.

Create a permanent bridge between Italy and countries with a long tradition and history to renew dialogue and promote the Italian lifestyle, through the concentration within large exhibition systems of the widest range of Italian creativity: Culture, Fashion, Furniture, Tourism, Art, Food & Beverage.

Spreading the Italy model through a central district characterized by a wide range of Made in Italy offers accompanied by cultural, training and socialization activities in large buildings of representation and international design and with an estimated annual gravitation of 200 million consumers.

Promote and plan the massive tourist flows expected in view of the 2025 jubilee and the hoped-for universal expo in Rome in 3030.

Quickly tenfold the exports of the entire Italian system (in particular of SMEs).

Attract significant high-spending tourist flows in the low season.